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Elevating the everyday with timeless essentials
Elevating the everyday with timeless essentials

About Us

More than just the basics.

At Barely Basics, we believe the best things in life are simple — but never ordinary.

We design timeless, high-quality essentials that go beyond trends and marketing noise.
Each piece is built to last, made with purpose, and created for people who value comfort, integrity, and intelligent design.

Our Story

Barely Basics was born from a simple question:
What if everyday clothing was made to last — really last?

Tired of fast fashion, seasonal waste, and low-quality fabrics, we set out to do things differently.
Our mission is clear: create functional, elegant pieces that make your wardrobe lighter, smarter, and more meaningful — without sacrificing style or comfort.

What Makes Us Different

Premium Natural Materials
We work exclusively with certified organic Pima cotton and advanced fabric blends.
They don’t fade, shrink, or lose their softness — even after dozens of washes.

Everyday Performance, Minimalist Style
Our clothes are breathable, anti-odor, wrinkle-resistant, and effortless to wear.
Designed for versatility — from city life to travel, work to downtime.

Sustainability Without Greenwashing
We reduce water usage, lower CO₂ emissions, and avoid toxic dyes.
We don’t make vague claims — we show real results.

Less Clutter. More Clarity.
Each piece is timeless and easy to pair.
Fewer items. Higher quality. Better choices.

Built to Last. Designed to Matter.

We don’t follow trends.
We create permanent essentials — shirts, polos, and tanks that belong in your wardrobe for years to come.

They don’t get replaced every season.
They stay, because they were made to.

Who We Are

Barely Basics is operated by:
Inova Brands Ecommerce LLC
704 Wallace ST STE 327, Clovis NM 88101, United States

Customer Service Email: service@getbarelybasic.com
Support Hours: Monday to Friday — 9:00 AM to 6:00 PM (GMT - UK)

Our Commitment

At Barely Basics, we're not just selling clothes.
We're offering a better way to get dressed — consciously, comfortably, and confidently.

Comfort is our foundation.
Quality is our standard.
Responsibility is our future.

Thank you for choosing to wear that with us.